Muse.ai seems to have struck a chord with the public. This agent is available in the form of mobile, desktop, and web apps, and Meta is giving away 100 million free tokens per month (with the current Muse 1.3 model on the back end).
The Muse agent app is currently ranked #1 among free downloads on the U.S. App Store and Google Play. It's positioned as an agent for the masses (described as 'OpenClaw for normies'). Meta's offering of massive free token usage, and marketing glitz seems to be hitting a significant mark.
Meta's new light weight glasses hardware, with a connection to Muse, also seem to be hitting a solid marketing target.
Meta has experienced a spotty history so far in the AI market, but I think we're seeing them actually take root a bit with Muse.